INDUSTRY · RETAIL

Decision Intelligence Software for Retail

Retail runs on decisions made at speed: which product to recommend, how much stock to hold, which customer is about to leave. Most of those decisions are still made on intuition, fragmented data and last week's report. Stratio gives retail and consumer goods businesses governed, AI-driven intelligence at the point of execution.

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CONTEXT

A leading European consumer goods company. Results from a live engagement.

A consumer goods manufacturer with a large field sales force operating across multiple markets. Every metric below is confirmed from a production engagement in Next Best Action and demand forecasting.

+15%

cross-selling effectiveness at the point of sale

-20%

customer churn at the point of sale

-15%

logistics cost reduction in 8 months

THE CHALLENGE

The data problem behind every missed commercial opportunity

Sales reps plan visits on intuition. Supply chains absorb forecast errors through safety stock. Customer retention programmes react after the customer has already left. Behind every one of those gaps is the same root cause: commercial data that exists but sits in disconnected systems and never reaches the people or models that could act on it.

Stratio connects your commercial, logistics and customer systems, gives the data consistent business meaning and puts AI-driven recommendations into the hands of the people and processes that need them.

BENEFITS

What Stratio makes possible for retail and consumer goods

Three pressures the data stack alone has never resolved. Each is a board-level conversation in every retail and consumer goods organisation we work with.

Commercial execution driven by AI, not intuition

Sales reps that act on AI-driven recommendations outperform those acting on intuition. Stratio turns sell-out, assortment and customer relationship data into Next Best Action recommendations delivered directly in the field CRM, with the reasoning behind every call. The result is +15% cross-selling effectiveness and -20% customer churn at the point of sale.

Supply chains that anticipate demand instead of absorbing variance

Every percentage point of forecast error becomes safety stock, stock-outs and urgent transport. Stratio operationalises explainable forecasting models on governed, unified data across demand, inventory and logistics workflows. Operations, supply chain and finance teams access forecasting insights in natural language. Outcome: -15% logistics cost in 8 months.

AI that actually works at scale, not just in the pilot

Most retail AI programmes stall between proof of concept and production. The model works in the lab but the data feeding it is inconsistent, the output is unexplainable and the organisation cannot trust it enough to act. Stratio is designed to close that gap: every recommendation is traceable, every model output is explainable, and EU AI Act and GDPR compliance is structural rather than a configuration layer added on top.

HOW IT WORKS

How Stratio works in retail and consumer goods

Stratio connects to your existing commercial, logistics and customer systems without replacing or migrating anything. Most companies have their first governed AI process running within weeks.

Native connectors for CRM, ERP, POS, loyalty platforms, demand planning tools and external data sources. Zero data movement. Your existing stack stays intact.

Explore Data Fabric and Virtualisation

Stratio establishes consistent definitions of what a customer, a product, a transaction and a channel mean across every system. Recommendations, forecasts and reports all work from the same source of truth.

Explore the Semantic Layer

Governed AI agents deliver Next Best Action recommendations into field CRM, supply chain workflows and customer retention processes. Every recommendation is explainable and every decision is logged.

Explore Agentic Execution